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Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision...

Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action

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Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: B...

Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action

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Concise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.

De Haagse Hogeschool / European Studies / Multicultural Consumer Behaviour

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Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.

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Tilburg University / Bedrijfseconomie / Marketing 2

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To look at the question of what the ideology of the far-right movement in The Netherlands is, it is important to find information about the history of the far-right movement of the past decade in the Netherlands, in order to keep the used data up to date and t...

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Summary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.

Tilburg University / Marketing Management / Premaster for Marketing

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Summary of the IGO and NGO course, it tells you what, how and why NGO's and IGO's function.

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The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior

Summary of the chapters 2-14 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 2 The Psychological Core Chapter 2-6 Part 3 The Process of Making Decisions Chapter 7-10 Part 4 The Consumers Cult...

Tilburg University / Bedrijfseconomie / Marketing/Consumer Behavior

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The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

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Summary readings Concern Communication. European Studies (Hogeschool Zuyd) year 2

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This is a summary of the lectures of EPP, the key issues and relevant study book summary. Furthermore, this summary gives a great overview if the course information which makes studying easier. I wish you all the luck with studying!

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Uitgebreide samenvatting van Consumer Behavior, 9e druk van Leon G. Schiffman en Leslie Lazar Kanuk. ISBN: 9780131869608. Dit uittreksel van Consumer Behavior is met zorg samengesteld en is goed te gebruiken als ondersteuning bij het studeren. Het boek is com...

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This is an overview of the treaties established by the European Union. The most important treaties get a more detailed description. This will help you to understand and get a better overview of the treaties. Good luck studying!

De Haagse Hogeschool / European Studies / European Public Policy, Institutions of Europe

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