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Summary of ‘’Foundations of Marketing’’ by John Fahy, David Jobber, 6th edition, ISBN 9781526847348. Lecture 1 - Chapter 1 ‘’The nature of Marketing’’ - Chapter 3 ‘’Understanding customer behavior’’ Lecture 2 - Chapter 5 ‘’Market s...

Universiteit Twente / International Business Administration / Marketing

Summary of lecture notes and book chapters for the pre-master course Communication Science. The lecture notes are elaborated on with summaries of the chapters. Not everything is in the book, which is added in the summary The book chapters are from the book:...

Universiteit Twente / Communication Studies / Pre-master Communication Science

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This summary is about ''Strategic Management of Technological Innovation'' by Schilling, M. (2019), 6th ed. This summary also contains the lecture notes taken during the lecture, and scientific papers that we needed to read during tutorials (which were also ex...

Universiteit Twente / International Business Administration / Innovation

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Universiteit Twente / International Business Administration / Information Systems

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Radboud Universiteit Nijmegen / Business Administration / Strategie / Strategy

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Universiteit Twente / International Business Administration / Business Law

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Universiteit Twente / International Business Administration / Operations Management

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Universiteit Twente / International Business Administration / Business Law

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Universiteit Twente / International Business Administration / Quantative Moddeling

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Universiteit Twente / International Business Administration / Purchase and Supply Management

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Universiteit Twente / International Business Administration / Organisation Theory

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Universiteit van Amsterdam / Business Administration / Strategy and Organisation

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Universiteit van Amsterdam / Business Administration / Academic Project

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Rijksuniversiteit Groningen / Business Administration / Management of product innovation Innovation management

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Rijksuniversiteit Groningen / Business Administration / Ethics in Business and Management

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Rijksuniversiteit Groningen / Business Administration /

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Rijksuniversiteit Groningen / Business Administration /

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Universiteit Twente / Business Administration /

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Rijksuniversiteit Groningen / Business Administration /

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Rijksuniversiteit Groningen / Business Administration / Business Research Methods

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