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The best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organization fo...
The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulo...
The best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as nat...
The best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization ...
The best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit f...
The best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as...
The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying....
The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readab...
The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summ...
The best complete summary for Statistical Learning in Marketing for MADS (EBM214A05), it includes: All Lectures and an extensive step-by-step guide for Team Assignment 1. Enhanced with a dynamic table of contents and meticulous organization for readability and...
Summary of the required articles of the course Data Science Methods for MADS of the University of Groningen (2021-2022). Included material is: - Chapter 11.4 Evaluation of Statistical Models from Blattberg (2008) - Kubler et al. (2017) Machine Learning and Big...
13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman ...
Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 9...
Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.
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