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72 pages
The unit is under Entrepreneurial course. It is a unit about business models and innovation incorporated and being practiced in companies. They help a company gain revenue, position themselves well in the market and, retain and gain new customers. It offers gu...
Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to bu...
This is a summary of Entrepreneurship in Theory and Practice: Paradoxes in Play by Nielsen et al. (2017) for the course Entrepreneurship that is given during Module 6 'Innovation and Entrepreneurship' during the second year of IBA. It contains the lecture n...
Summary of Innovation and Entrepreneurship by John Bessant and Joe Tidd, chapters 1-7.