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Een samenvatting van de hoorcolleges van het vak Merkenstrategie van prof. Fons Van Dyck, incl. lesnotities (geen gastcolleges)
Vrije Universiteit Brussel / Communicatiewetenschappen / MerkenstrategieEen Nederlandstalige samenvatting van de 4 teksten uit de reader: - 10 Principles of Modern Marketing Lewnes & Keller - Are Big Brands Dying? Sharp et al. - New Brands and Acquiring New Buyers Romaniuk & Sharp - Top Five Business Metrics to Tra...
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