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Services Marketing, chapters: 1-11 and 13-18
Summary of the chapters 1-11 and 13-18 from Services Marketing written by Alan Wilson Valerie A. Zeithaml Mary Jo Bitner & Dwayne D. Gremler 2nd European edition.
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Specifications
- School: Tilburg University
- Course: Bedrijfseconomie
- Subject: Services Marketing
- All documents for this course ›
- Course code: 328245
- Year of study: 3
Book
- Name book: Services Marketing: Integrating Customer Focus across the Firm
- ISBN: 9780077131715
- Chapters: 1-11, 13-18
- Author: Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler
Document
- Section: Summaries
- Made on: 10-20-2015
- Type: .pdf
- Pages: 35
- Language: English
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Subjects of Bedrijfseconomie - Tilburg University
More Bedrijfseconomie ›bedrijfsethiek finance 1 financial accounting fiscale economie grondslagen micro-economie inleiding boekhouden inleiding onderzoeksmethoden investeren & beleggen investeren en beleggen management and information systems. marketing 1 marketing 2 marketing ii marketing/consumer behavior ondernemingsrecht operations managemet organisatie & strategie organisatie en strategie organisatie en stratgie services marketing sociale filosofie en wetenschapsfilosofie statistiek statistiek 1 supply chain management wetenschapsfilosofie
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