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Basisprincipes marketing januari 2024 (Odisee Brussel)

Basisprincipes marketing januari 2024 (Odisee Brussel)

Studierichting: bedrijfsmanagement marketing
Schooljaar 2023-2024
School: hogeschool Odisee te Brussel

Inhoud samenvatting:

Deel I Waarde kiezen
Wel (volledig): H1, H2, H3 (inclusief ook alle oefeningen die we gezien hebben), H4
Wel: H5 --> enkel MIS en de drie belangrijkste informatiebronnen van een MIS)
Wel (volledig): H6
Niet: H7

Deel II Waarde verschaffen
Wel: H8, H9 (wat we in de lessen hebben gezien, ook de oefeningen), H10 (wat we in de lessen hebben gezien, inclusief oefening over distributiemix/selectiviteitsindex)

Deel III Waarde communiceren
Wel: H11 (niet punt 4, 5 en 6), H12 (zelfstudie, niet punt 4 De verkooporganisatie)
Niet: H13

Deel IV Waarde implementeren (niet)
Niet: H14, H15

Deel V Toepassingen
Wel: Toepassing 1 (B2B) en toepassing 2 (Marketing van Diensten)

Alles wat niet tot de leerstof hoort (meegedeeld tijdens de hoorcolleges) heb ik er dus ook niet bij gezet

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Subjects of Bedrijfsmanagement - Odisee

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accountmanagement basisprincipes marketing basisprincipes verkoop burgerlijk recht commercieel budgetteren consumentengedrag digitale marketing engels 3 filosofie financieel beheer internationale marketing 3 itaa macroeconomics marketing marketingcommunicatie marketingplanning en strategie marktonderzoek marktonderzoek en analyse2 marktonderzoek- en analyse 1 marktonderzoek- en analyse1 micro - economie ondernemingsrecht retail, non-profit en sociale marketing verkoopmanagement verkoopmanagement toegepast More Bedrijfsmanagement ›

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