The objective of this paper is to help Zara to develop an international marketing strategy that helps the company to:
• maintain its fast fashion strategy and consistency of brand across markets
• increase brand engagement with customers
• look to extend its brand into suitable other segments to leverage the name recognition
• assess the state of its brand equity and measure the impact of its brand management activities
Recommendations concerning marketing mix, branding strategy, strategic positioning. 3420 words including references
creativity and innovation human resource development marketing project management