Develop a marketing and integrated promotional plan for a product or service which clearly shows: • Measurable goals and strategies for an identified main target group with an evaluation of their decision making process • Evaluation of barriers, constraints that might affect plan implementation and how they might be overcome. Your response should include consideration of ethical and legal issues in marketing • Justify recommendations for pricing, distribution and communication policies • The relative importance of brand loyalty, corporate image and repeat purchasing for this group • How you would measure campaign effectiveness and identify the key requirements of such a plan
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