Explain the elements of the marketing concept and processes, and their relation to the costs and benefits of its marketing orientation

Explain the elements of the marketing concept and processes, and their relation to the costs and benefits of its marketing orientation. - Propose segmentation, targeting and positioning criteria for its products and/or services in response to existing marketing problems/issues. (For example: how would 2 major retail organizations such as Tesco or Marks and Spencer respond to their current problems?) - Differentiate between the marketing mix and the extended marketing mix, and explain the role of the marketing mix in sustaining competitive advantage.