Summary for International Management, part of the BSc Business Administration at the University of Amsterdam. Based on the 13th edition of International Business by Hill. Includes all materials: chapter 16-20 and articles.
academic project branding consumer behavior consumer behaviour disruptive innovation marketing ethics and the future of business leadership & management leadership & mangement leadership and management management research methods i management resource methods 2 marketing marketing management marketing strategy mrm2 performance management quantitative data analysis 2 strategy & organization strategy and organisation strategy and organiszation strategy and organization theories of international management theories of leadership and management theories of marketing theories of strategy