Full summary for the endterm of Project: Company Assignment. Including guest lectures.
Book: Entrepreneurship, Succesfully Launching New Ventures by Barringer and Ireland. Chapter 1-6, 8 and 10.
academic project branding consumer behavior consumer behaviour disruptive innovation marketing ethics and the future of business leadership & management leadership & mangement leadership and management management research methods i management resource methods 2 marketing marketing management marketing strategy mrm2 performance management quantitative data analysis 2 strategy & organization strategy and organisation strategy and organiszation strategy and organization theories of international management theories of leadership and management theories of marketing theories of strategy