This document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.
Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to...
Tweede druk Samenvatting van heel het boek
Summary of paper Hisrich, Rober D. (1992). The need for marketing in entrepreneurship. The Journal of Business & Industrial Marketing, pages 53 57. The paper is subject-matter of the course Entrepreneurial Marketing. Course code: 1ZM75. University: Eind...
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