Tag: Marketing Channel Management

Summary of the article Determinants of distribution intensity by Gary L. Frazier and Walfried M. Lassar for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article Retailer power in the grocery industry by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article How to win in an omnichannel world by David R. Bell, Santiago Gallino and Antonio Moreno for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article Forward integration into distribution: an empirical test of transaction cost analysis by George John and Barton A. Weitz for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article "Will the real channel manager please stand up" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Hereby a extensive summary of Marketing Channel Management for the Marketing Management master at Tilburg University, teached by Prof. dr. I Geyskens.

Tilburg University / Marketing Management / Marketing Channel Management