Tag: consumer

Dit zijn uitgebreide aantekeningen van de hoorcolleges van Business and Consumer Perspectives on Food Quality. Het bevat Nederlandse aantekeningen van alle 10 hoorcolleges.

Wageningen University / Bedrijfs en Consumentenwetenschappen / Business and Consumer Perspectives on Food Quality

Samenvatting van alle lectures van Consumer and Economic Psychology

Rijksuniversiteit Groningen / Psychologie / Consumer and economic psychology

Concise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.

De Haagse Hogeschool / European Studies / Multicultural Consumer Behaviour

Consumer Behavior by Schiffman & Wisenblit

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...

Rijksuniversiteit Groningen / Marketing / Consumer Psychology

Samenvatting en Multiple Choice Questions voor de course Marketing for Premaster. Kortom, alles wat je nodig hebt om een 8+ te halen!

Tilburg University / Marketing Management / Marketing for Premaster

Consumer Behavior Marketing by Wayne Hoyer Deborah J. Macinnis

A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL GIVES YOU WINGS FOR BETTER OR WORSE: A DOUBLEEDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS...

Universiteit van Amsterdam / Business Administration / Consumer behaviour

This is an extensive summary/ script of the lecture slides from Motivation Power Leadership from the year 2018. It includes all the content of the slides with additional remarks of the lecturers during the lecture. In their lectures they referred to differ...

Universiteit Leiden / Psychology / Economic and Consumer Psychology

Samenvatting van het boek Consumentengedrag van Nederstigt & Poiez (7e druk). Uitgebreide samenvatting inclusief illustraties en tabellen. Bevat de hoofdstukken: 1, 2, 5 t/m 12, 14, 17, 18

NHTV Breda / Vrijetijdsmanagement / Consumentengedrag

Consumentengedrag by Nederstigt & Poiez

Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.

Radboud Universiteit Nijmegen / Business Administration / Consumer Behavior

Consumer Behavior by Hoyer, MacInnis, Pieters

Consumer Behavior is een vak wat op de Hogeschool Rotterdam gegeven wordt. De gehele cursus is samengesteld door een docent en hierbij is er geen boek nodig.

Hogeschool Rotterdam / Entrepreneurship / Consumer Behavior

Samenvatting Consumer Behavior Master Business Administration Marketing - alle artikelen en slides

Universiteit van Amsterdam / Business Administration / Consumer Behavior

This is a very elaborate summary for the 28 papers of the course Consumer Behavior at Tilburg University.

Tilburg University / Psychologie / Consumer Behavior

Summary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.

Tilburg University / Marketing Management / Premaster for Marketing

Consumer Behavior by Hoyer, Macinnis, Pieters

Summary Consumer Behaviour - A European Perspective Chapter 1,2,3,4,5,6,7,8,9,11,12,13 Michael R. Solomon & Gary J. Bamossy 9780273772729 5th edition

Maastricht University / International Business /

Consumer Behaviour A European Perspective by Michael R. Solomon & Gary J. Bamossy

Samenvatting van het bachelorvak Economic and Consumer Psychology aan Leiden Universiteit.

Universiteit Leiden / Psychologie / Economic and Consumer Psychology

Met deze samenvatting heb ik een 8,5 gehaald. Dit is toetsstof van het 1e jaar van de opleiding management toerisme.

NHTV Breda / Management toerisme / consumer behavior

Consumentengedrag by Jeske Nederstigt, Theo Poiesz

Summary of chapters 2-6 of the book Consumer Behavior by Hoyer, Macinnis, Pieters (7th edition)

Tilburg University / Marketing Management / Marketing

Consumer Behavior by Hoyer, Macinnis, Pieters

Very extensive lecture notes for 'The Psychology of Economic Behaviour', the most popular elective course for social- and economic and consumer psychology at Leiden University. It's a transcript from the lectures, so not just notes. Every chapter starts wi...

Universiteit Leiden / Psychology / The Psychology of Economic Behaviour

Een uitgebreide samenvatting van de hoofdstukken 1 t/m 5 van het boek.

Universiteit Twente / Communicatiewetenschappen / Consumer Behaviour

Consumer Behaviour A European Perspective by M R Solomon, G Bamossy, S A Askegaard & M K Hogg

Een uitgebreide samenvatting van de hoofdstukken 1 t/m 16 van het boek.

Universiteit Twente / Communication Studies / Essentials in Marketing Communication and Consumer Behaviour

Consumer Behaviour Science and Practice by F R Kardes, M Cronley & T Cline