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Tag: digital marketing intelligence
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Summary all articles Digital Marketing Intelligence - RUG MADS 2021-2022
$ 6.96
40 pages
5 downloads
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behav...
Rijksuniversiteit Groningen
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Marketing
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Digital Marketing Intelligence
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