Below are summaries, lecture notes, study guides and practice exams for Digital Marketing Intelligence of Marketing at Rijksuniversiteit Groningen. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behav...
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