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Marketing - Universiteit
Marketing summaries for the course Business Administration written by your fellow students. Also browse through the other Universiteit study documents.
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Summary Marketing (6012B0420Y) - UvA, grade: 8
$ 9.11
40 pages
Summary for the course Marketing, part of the second year of the bachelor Business Administration at the University of Amsterdam. Book: Marketing Management - Kotler & Keller.
Universiteit van Amsterdam
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Business Administration
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Marketing
Marketing Management
by Kotler, Keller
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SWOT ANALYSIS FOR BUSINESS
$ 11.28
2 pages
SWOT analysis will help business to know more about the internal and external factors that will be effecting their business. A good SWOT analysis will strengthen the relationship between the business and buyers.....
Erasmus Universiteit Rotterdam
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Business Administration
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marketing
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CUSTOMER BUYING BEHAVIOR
$ 16.18
3 pages
understanding your customers can be hard but with this few key points it will becomes easier to know more about their behaviors and what goes through them while making a purchase.
Universiteit Twente
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Business Administration
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MARKETING
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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
$ 6.83
24 pages
3 downloads
This is a complete summary for the book 'A Framework for Marketing Management' by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and...
Universiteit van Amsterdam
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Business Administration
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Marketing
A Framework for Marketing Management
by Kotler & Keller
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Marketing overall summary
$ 4.55
22 pages
marketing summary over overall marketing.
Nyenrode Business Universiteit
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Business Administration
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Marketing
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Samenvatting artikel Cooper (2008)
$ 2.72
3 pages
Beknopte samenvatting van het artikel Cooper & Robert G. (2008) Perspective: The Stage-Gate Idea-to-Launch Process Update, Whats New, and NexGen Systems.
Universiteit van Amsterdam
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Business Administration
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Marketing
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Samenvatting DeClercq et al (2011)
$ 2.72
2 pages
Samenvatting van het artikel De Clercq, Thongpapanl and Dimov (2011) Cross-functional collaboration and product innovativeness.
Universiteit van Amsterdam
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Business Administration
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Marketing
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Samenvatting de Luca et al (2010)
$ 2.72
2 pages
Samenvatting van het artikel: De Luca, Luigi, Verona and Vicari (2010) Market orientation and R&D effectiveness
Universiteit van Amsterdam
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Business Administration
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Marketing
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Samenvatting artikel Rosa et al (1999)
$ 2.72
2 pages
Samenvatting van het artikel: Rosa, Porac, Runser-Spanjo and Saxon (1999) Sociocognitive dynamics in product market
Universiteit van Amsterdam
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Business Administration
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Marketing
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