Marketing - Rijksuniversiteit Groningen

Consumer Psychology Literature Summary
Summaries by avanzyl on 01-18-2020
$ 7.39 45 pages

This document contains a summary of all compulsory reading and video material for the course Consumer Psychology in the MSc Marketing at the University of Groningen. The literature list is as follows; -Aronson, E, Wilson, T., & Brewer, M. (1998) Iyengar, ...
Rijksuniversiteit Groningen / Marketing / Consumer Psychology

This document contains a summary of all compulsory reading and video material for the course Consumer Psychology in the MSc Marketing at the University of Groningen. The literature list is as follows; -Aronson, E, Wilson, T., & Brewer, M. (1998) Iyengar, ...
Rijksuniversiteit Groningen / Marketing / Consumer Psychology

$ 7.39 45 pages
Strategic marketing articles
Summaries by CarmendeKrosse on 01-07-2019
$ 5.68 24 pages 1 downloads

13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieber...
Rijksuniversiteit Groningen / Marketing / Strategic marketing

13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieber...
Rijksuniversiteit Groningen / Marketing / Strategic marketing

$ 5.68 24 pages 1 downloads
Summary articles consumer psychology
Summaries by CarmendeKrosse on 01-07-2019
$ 5.68 32 pages 2 downloads

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...
Rijksuniversiteit Groningen / Marketing / Consumer Psychology

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...
Rijksuniversiteit Groningen / Marketing / Consumer Psychology

$ 5.68 32 pages 2 downloads
Marketing Communication - Summary The Psychology of advertising 2nd edition
Summaries by Jasmijn1993 on 10-11-2016
$ 6.70 47 pages 8 downloads

Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.
Rijksuniversiteit Groningen / Marketing / Marketing Communication The Psychology of Advertising by Bob M Fennis, Wolfgang Stroebe

Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.
Rijksuniversiteit Groningen / Marketing / Marketing Communication The Psychology of Advertising by Bob M Fennis, Wolfgang Stroebe

$ 6.70 47 pages 8 downloads
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