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Summary of the chapters 1-11 and 13-18 from Services Marketing written by Alan Wilson Valerie A. Zeithaml Mary Jo Bitner & Dwayne D. Gremler 2nd European edition.
Tilburg University / Bedrijfseconomie / Services Marketing Services Marketing Integrating Customer Focus across the Firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. GremlerEarn passive income from your study documents! Upload your summary today and help students grow from your efforts. Sellers have already earned more than $315,000.00!
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