Below are summaries, lecture notes, study guides and practice exams for Marketing of Business Administration at Universiteit van Amsterdam. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Summary for the course Marketing, part of the second year of the bachelor Business Administration at the University of Amsterdam. Book: Marketing Management - Kotler & Keller.
Universiteit van Amsterdam / Business Administration / Marketing Marketing Management by Kotler, KellerThis is a complete summary for the book 'A Framework for Marketing Management' by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and...
Universiteit van Amsterdam / Business Administration / Marketing A Framework for Marketing Management by Kotler & KellerBeknopte samenvatting van het artikel Cooper & Robert G. (2008) Perspective: The Stage-Gate Idea-to-Launch Process Update, Whats New, and NexGen Systems.
Universiteit van Amsterdam / Business Administration / MarketingSamenvatting van het artikel De Clercq, Thongpapanl and Dimov (2011) Cross-functional collaboration and product innovativeness.
Universiteit van Amsterdam / Business Administration / MarketingSamenvatting van het artikel: De Luca, Luigi, Verona and Vicari (2010) Market orientation and R&D effectiveness
Universiteit van Amsterdam / Business Administration / MarketingSamenvatting van het artikel: Rosa, Porac, Runser-Spanjo and Saxon (1999) Sociocognitive dynamics in product market
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