- You viewed:Summary of ''Foundations of Marketing by John Fahy, 6th edition
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- Study: Universiteit Twente / International Business Administration / Marketing
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This summary is about 'Strategic Management of Technological Innovation' by Schilling, M. (2019), 6th ed. This summary also contains the lecture notes taken during the lecture, and scientific papers that we needed to read during tutorials (which were also exam...
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Summary of the book 'Information Systems Today; Managing in the Digital World' by Joseph Valacich & Christoph Schneider, used in the course Information Systems at International Business Administration (year 2018-2019) Includes chapters 1, 2, 4, 5, 6, 7 and 10...
Summary of Tony Honoré, About Law, “An Introduction” for the course Business Law (year 2018-2019). Includes chapters 1 to 11. This book was used in the course of Business Law at University of Twente (year 2018-2019) for the study International Business A...
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Summary for Operations Management --> Nigel Slack, Alistair Brandon-Jones, Robert Johnston: Operations Management, Summary includes: - From the 7th edition the chapters 1 to 4, 7, 8, 10 and 11. - From the 8th edition the chapters 13, 14, 15, 16, 17 and 18.
Chapters 2, 3, 4, 5, 8, 13, 15, 12, 16 and 11. Book: Bernard W. Taylor - Introduction to Management Science, 11th edition.
Summary of the book Strategic Supply Management Principles, Theories and Practices, 2008. Book was used for the course Purschase and Supply Management at University of Twente. Summary is from the year 2018-2019 and includes Chapters 1 to 19 (except chapters 1...
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Summary of the book Strategy, Marketing & Economics, which is a custom-made book compiled by J.Kraaijenbrink, K.Zalewska-Kurek, G.J.Hospers, E.Constantinides & R.Loohuis. The summary consists of the following chapters: 1,2,3,4,5,6,7,8,9,10,11,12 of the Marketi...
Samenvatting van het boek 'Marketing kernstof' van John Smal, Hans Vosmer.
NHL Hogeschool
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Bedrijfseconomie
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Marketing
Marketing Kernstof
Samenvatting van het hele boek.
Een uitgebreide samenvatting voor hoofdstuk 1 tot en met 5 van Grondslagen van de Marketing
Uitgebreide samenvatting hoofdstuk 10 reclame. Alles wat je moet weten staat er in vermeldt
Hoofdstukken 1 2 6 8 12 13 14
H9. Marketingcommunicatiestrategie
Dit is een samenvatting van de negende druk van het boek "Marketing: de essentie". Het boek is onderverdeeld in twaalf hoofdstukken en twee bijlagen. In de samenvatting (35 blz.) wordt er geprobeerd om van elke paragraaf de kern weer te geven. Er wordt veel ge...
Hoofdstuk 12 prijsbeleid en prijsbepaling
Hoofdstuk 1: Wat is marketing Hoofdstuk 2: Strategieontwikkeling en marketingplanning Hoofdstuk 3: De marketingomgeving
Hoofdstuk 4: Koopgedrag Hoofdstuk 5: Niet aanwezig Hoofdstuk 6: Marktsegmentatie en positionering