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This is an extensive summary of the lectures of the elective MSc course Retail & Omnichannel Marketing at the University of Groningen's Faculty of Economics & Business.

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The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulo...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readab...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summ...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

This is an extensive summary of the mandatory readings of the MSc course Capturing Value from Innovation at the University of Groningen's Faculty of Economics & Business, which is a mandatory course for the MSc programme Strategic Innovation Management.

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This is an extensive summary of the mandatory readings of the elective MSc course Digital Transformation Strategy at the University of Groningen's Faculty of Economics & Business. Titles of articles included in summary: - Verhoef et al. (2020) - Dong...

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This is an extensive summary of the mandatory readings of the MSc course Cooperating for Innovation at the University of Groningen's Faculty of Economics & Business, which is a mandatory course for the MSc programme Strategic Innovation Management. T...

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