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Summary Market Models - MADS RUG 2021-2022

Summary for the course Market Models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al.: Chapter 1 until 6.3. It also includes the required articles: Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Wittink et al. and On the use of econometric models for policy simulation in marketing by Franses (2005).

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Specifications

Level: Universiteit
School: Rijksuniversiteit Groningen
Course: Marketing
Subject: Market Models
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Course code: EBM077A05
Year of study: 2021-2022
Book
Name book: Modeling Markets
ISBN: 9781493920853
Chapters: CH1-6.3
Edition: 2015
Author: Leeflang
Document
Section: Summaries
Made on: 01-23-2022
Type: .pdf
Pages: 30
Language: English
Tags
data science marketing analytics mads marketing analytics and data science rug university of Groningen Rijksuniversiteit Groningen summary market models modelling markets modeling markets

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Subjects of Marketing - Rijksuniversiteit Groningen

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