Marketing summaries for the course International Business and Management Studies written by your fellow students. Also browse through the other HBO study documents.
This summary contains notes of lecture slides and the textbook Principles of Marketing, of the module Marketing 1 and 2. These modules are part of the course International Business Parttime of the International Business School of Amsterdam. The following...
This summary contains notes of lecture slides and the textbook Principles of Marketing, of the module Marketing 1 and 2. These modules are part of the course International Business Parttime of the International Business School of Amsterdam. The following...
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hop...
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hop...
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