Tag: Business administration

A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL GIVES YOU WINGS FOR BETTER OR WORSE: A DOUBLEEDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS...

Universiteit van Amsterdam / Business Administration / Consumer behaviour

Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attrib...

Universiteit van Amsterdam / Business Administration / Marketing Management

Summary Management Research Methods I (MRM 1). Inclusive Examples. Pre-master Business Administration (BA) University of Amsterdam (UvA).

Universiteit van Amsterdam / Business Administration / Management Research Methods I

Discovering Statistics Using IBM SPSS Statistics by Andy Field

Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.

Radboud Universiteit Nijmegen / Business Administration / Consumer Behavior

Consumer Behavior by Hoyer, MacInnis, Pieters

Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-...

Radboud Universiteit Nijmegen / Business Administration / Marketing Performance

Complete samenvatting van de hoofdstukken 1 t/m 8, 11, 13 t/m 15 & het hoofdstuk uit Vennix. Daarnaast zijn alle aantekeningen van de colleges en werkcolleges toegevoegd. ------------------------ Complete summary of chapters 1, 2, 3, 4, 5, 6, 7, 8, 11, 13...

Radboud Universiteit Nijmegen / Business Administration / Methods of Research and Intervention

The Practice of Social Research by Earl Babbie

Branding Summary 2018 | University of Amsterdam | MSc Business Administration | Master Marketing | September - mid October

Universiteit van Amsterdam / Business Administration / Branding

Samenvatting van Theories of International Management artikelen en slides, semester 2017-2018

Universiteit van Amsterdam / Business Administration / Theories of International Management

Summary of the book Research Methods - The Essential Knowledge Base by W.M. Trochim, J.P. Donnelly & K. Arora. For the pre-master Business Administration (BA) at the University of Amsterdam (UvA). Lecture notes are included and the summary is provided with...

Universiteit van Amsterdam / Business Administration / Academic Project

Research Methods The Essential Knowledge Base by William M. Trochim, James P. Donnelly, Kanika Arora

Samenvatting Consumer Behavior Master Business Administration Marketing - alle artikelen en slides

Universiteit van Amsterdam / Business Administration / Consumer Behavior

Marketing Strategy samenvatting en lecture slides van 2017 - 2018

Universiteit van Amsterdam / Business Administration / Marketing Strategy

Alle artikelen van het jaar 2017/2018, en een aantal lecture slides

Universiteit van Amsterdam / Business Administration / Theories of Marketing

Summary all MRM 2 lectures + notes and a lot of examples to understand the material better. Grade 8.5

Universiteit van Amsterdam / Business Administration / MRM2

For the Leadership and Management course at the UvA premasters Business Administration, I have made a very clear and to the point summary of everything you need to know from the book. All chapters are summarized in about 4 pages. Don't be scared away by t...

Universiteit van Amsterdam / Business Administration / Leadership and Management

Leadership and Management by Custom Edition for University of Amsterdam

Summary Leadership & Management, pre-master Business Administration 2017-2018 Includes: - Summary of the book - Notes of the lectures & seminars

Universiteit van Amsterdam / Business Administration / Leadership & Management

Leadership Management Custom Reader for University of Amsterdam

All articles of the 2017/2018 premaster course of Strategy & Organization completely summarized.

Universiteit van Amsterdam / Business Administration / Strategy & Organization

Complete summary of all chapters of Paul Boselie's book. Second edition. Written in English.

Radboud Universiteit Nijmegen / Business Administration / Strategic Human Resource Management

Strategic Human Resource Management by Paul Boselie

Summary of the book 'Research Methods' by William M. Trochim This book is used in the Pre-Master of Business Administration at the University of Amsterdam 2017-2018 Chapter 1-12

Universiteit van Amsterdam / Business Administration / Academic Project

Research Methods the essential knowledge base by William M. Trochim, James P. Donnelly and Kanika Arora

Summary of the book Strategy, Marketing & Economics, which is a custom-made book compiled by J.Kraaijenbrink, K.Zalewska-Kurek, G.J.Hospers, E.Constantinides & R.Loohuis. The summary consists of the following chapters: 1,2,3,4,5,6,7,8,9,10,11,12 of the Mar...

Universiteit Twente / International Business Administration / Marketing

Strategy Marketing Economics Custom made book by Kraaijenbrink, Zalewska-Kurek, Hospers, Constantinides & Loohuis

Summary of all required literature for Business Ethics - University of Twente - International Business Administration - CHANGEL module. The summary contains the following: - Hartman: Business Ethics: DecisionMaking for Personal Integrity and Social Respons...

Universiteit Twente / International Business Administration / Business Ethics