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SUMMARY OF THE ARTICLE : “Cracking Frontier Markets” Christensen, C.M., E. Ojomo & K. Dillon (2019) Innovations from underdeveloped economies are launching brandnew industries. Investing in them is the key to creating wealth and fostering inclusive,...

Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles

Cracking Frontier Markets

Summary article IMM - relevant main point to know “Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation” Ireland, R.D. & J.W. Webb (2007) In today’s fast-paced competitive environment, firms face the need to be ...

Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles

Strategic Entrepreneurship Creating Competitive Advantage Through Streams of Innovation

Week 1 - IMM : Summary Article “Towards a Multidisciplinary Definition of Innovation” Baregheh, A., J. Rowley & S. Sambrook (2009) Purpose: This paper aims to undertake a content analysis of extant definitions of “innovation” as a basis for propo...

Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles

Towards a Multidisciplinary Definition of Innovation

summary of The Discipline of Business Experimentation (Thomke & Manzi, 2014) referencing of the course week 7 of innovation based on Knowledge management & the dark side of innovation - To discover if a truly novel concept will succeed, you must sub...

Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles

The Discipline of Business Experimentation

Innovation Leadership: Best-Practice Recommendations for Promoting Employee Creativity, Voice, and Knowledge Sharing (Kremer, Villamor, Aguinis, 2019) summary based on week 7 of IMM focusing on Knowledge management& the dark side of innovation Critical...

Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles

Innovation Leadership Best Practice Recommendations for Promoting Employee Creativity Voice and Knowledge Sharing

Summary of Editorial: The Dark Side of Innovation Coad, A., P. Nightingale, J. Stilgoe and A. Vezzani (2021) based on week 7 of IMM focusing on Knowledge management & the dark side of innovation We provide a broad discussion of the dark side of innovati...

Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles

Editorial The Dark Side of Innovation

First class of ethics and international business - refers to chapter 1 and 5 Chapter 1: Nature of morality & Moral reasoning In the world they are millions and millions of organizations and there are all working on developing new products, services in orde...

Rijksuniversiteit Groningen / Ethics and International Business / Ethics and International Business

Summary about the article 2 named : Nam, Hyoryung, and P. K. Kannan, 2020, Digital environment in global markets: cross-cultural implications for evolving customer journeys, Journal of International Marketing 28, no. 1, 28-47. Digital technologies and digital...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Digital Environment in Global Markets: Cross Cultural Implications for Evolving Customer Journeys

A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, we extend these fundamentals to global marketing. Although we’ve discussed global topics in each previous chapter—it’s difficult to find an area of marketing that doesn’t contain at least some international elements—here we’ll focu...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value– driven marketing stra...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

This chapter looks further into key customer value–driven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targeted cu...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for custom...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, we dig deeper into steps two and three of that the marketing process: designing customer value–driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guides m...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, we’ll begin digging deeper into the first step of the marketing process—understanding the marketplace and customer needs and wants. In this chapter, you’ll see that marketing operates in a complex and changing environment. Other actors i...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first und...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Main element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Marketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 479 bo...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Topics: • - Definition of innovation • - Misperceptions about innovation • - Importance of innovation • - Most innovative countries • - Most innovative companies • - Types of innovations

Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - lecture notes

Innovation process : • Stages of the innovation process • Sources of ideas for innovations • From idea to concept to prototype From prototype to product • Launching innovations in the market

How do you make it work? The key question, is what is innovation success? What is failure? How are they related ...? - role of creativity - innovation success factors - importance of failure - innovation portfolio - successful serial innovators

Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - lecture notes