- You viewed:ETHICS AND INTERNATIONAL BUSINESS WEEK 1
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- Study: Rijksuniversiteit Groningen / Ethics and International Business / Ethics and International Business
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The document includes the summary of an entire book William H. Shaw. Business Ethics: a textbook with cases. 9th Edition. Cengage publishers. Therefore it includes all the relevant materials for the exam.
This document is the full summary of the course 'Ethics and International Business' of the University of Groningen. Here, the pages have a more visual and colorful look, and the course have been structured according to the book, to make it easier to...
This document is a recap of the major Ethics theories we saw in class for the course 'Ethics and International Business'. Here, the pages have a more visual and colorful look, and the course have been structured according to the book, to make it eas...
Summary of the 21 articles for the course Innovation management in multinational. Complete work that will help you understand the main idea and prepare you for the exam! Week 1: Innovation Baregheh, A., J. Rowley andS. Sambrook (2009).Towards a Multidiscipl...
Summary for the course Ethics and International Business, for the study International Business. The summary covers all the material for the course: chapters 1-9.
This is a summary for the course Ethics and International Business at the University of Groningen (RUG). This summary covers the chapters 1-9 of the book: Business Ethics: A Textbook with Cases, 9th Edition by William Shaw. The summary is 47 pages long and ...
Summary about the article 2 named : Nam, Hyoryung, and P. K. Kannan, 2020, Digital environment in global markets: cross-cultural implications for evolving customer journeys, Journal of International Marketing 28, no. 1, 28-47. Digital technologies and digital...
A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.
In this chapter, we extend these fundamentals to global marketing. Although we’ve discussed global topics in each previous chapter—it’s difficult to find an area of marketing that doesn’t contain at least some international elements—here we’ll focu...
Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value– driven marketing stra...
This chapter looks further into key customer value–driven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targeted cu...
This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for custom...
In this chapter, we dig deeper into steps two and three of that the marketing process: designing customer value–driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guides m...
In this chapter, we’ll begin digging deeper into the first step of the marketing process—understanding the marketplace and customer needs and wants. In this chapter, you’ll see that marketing operates in a complex and changing environment. Other actors i...
In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first und...
Main element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam
SUMMARY OF THE ARTICLE : “Cracking Frontier Markets” Christensen, C.M., E. Ojomo & K. Dillon (2019) Innovations from underdeveloped economies are launching brandnew industries. Investing in them is the key to creating wealth and fostering inclusive,...
Summary article IMM - relevant main point to know “Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation” Ireland, R.D. & J.W. Webb (2007) In today’s fast-paced competitive environment, firms face the need to be ...
Week 1 - IMM : Summary Article “Towards a Multidisciplinary Definition of Innovation” Baregheh, A., J. Rowley & S. Sambrook (2009) Purpose: This paper aims to undertake a content analysis of extant definitions of “innovation” as a basis for propo...
summary of The Discipline of Business Experimentation (Thomke & Manzi, 2014) referencing of the course week 7 of innovation based on Knowledge management & the dark side of innovation - To discover if a truly novel concept will succeed, you must sub...
Innovation Leadership: Best-Practice Recommendations for Promoting Employee Creativity, Voice, and Knowledge Sharing (Kremer, Villamor, Aguinis, 2019) summary based on week 7 of IMM focusing on Knowledge management& the dark side of innovation Critical...
Summary of Editorial: The Dark Side of Innovation Coad, A., P. Nightingale, J. Stilgoe and A. Vezzani (2021) based on week 7 of IMM focusing on Knowledge management & the dark side of innovation We provide a broad discussion of the dark side of innovati...
Marketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 479 bo...
Topics: • - Definition of innovation • - Misperceptions about innovation • - Importance of innovation • - Most innovative countries • - Most innovative companies • - Types of innovations
Innovation process : • Stages of the innovation process • Sources of ideas for innovations • From idea to concept to prototype From prototype to product • Launching innovations in the market