Students of the training Marketing Management sell their summaries for [level]. The study documents help you better prepare for the Marketing Management examinations.
All papers for the course Strategic Marketing Management with good summaries for the compulsory papers
Tilburg University / Marketing Management / Strategic Marketing ManagementSamenvatting en Multiple Choice Questions voor de course Marketing for Premaster. Kortom, alles wat je nodig hebt om een 8+ te halen!
Tilburg University / Marketing Management / Marketing for Premaster Consumer Behavior Marketing by Wayne Hoyer Deborah J. MacinnisThe summary includes all info from the slides/transparencies up until session 8 so far. notes from Pieters, and the thumbs up. Everything will be updated this week.
Tilburg University / Marketing Management /Survey Methodology 9 survey errors, all errors explained using all information from whole course
Tilburg University / Marketing Management / Survey MethodologySummary of the article Determinants of distribution intensity by Gary L. Frazier and Walfried M. Lassar for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.
Tilburg University / Marketing Management / Marketing Channel ManagementSummary of the article Retailer power in the grocery industry by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.
Tilburg University / Marketing Management / Marketing Channel ManagementEarn passive income from your study documents! Upload your summary today and help students grow from your efforts. Sellers have already earned more than $315,000.00!
Upload documentSummary of the article How to win in an omnichannel world by David R. Bell, Santiago Gallino and Antonio Moreno for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.
Tilburg University / Marketing Management / Marketing Channel ManagementSummary of the article Forward integration into distribution: an empirical test of transaction cost analysis by George John and Barton A. Weitz for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.
Tilburg University / Marketing Management / Marketing Channel ManagementSummary of the article "Will the real channel manager please stand up" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.
Tilburg University / Marketing Management / Marketing Channel ManagementSummary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.
Tilburg University / Marketing Management / Marketing Channel ManagementSummary of the book 'Marketing Communications' - Sixth Edition (9781292135762) Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh. Chapter 3: How Marketing Communications Work Chapter 4: Marketing Communications Planning Chapter 7: Media Planning...
Tilburg University / Marketing Management / Marketing Communication Marketing Communications A European Perspective by Patrick De Pelsmacker, Maggie Geuens and Joeri van den BerghSummary of the book Statistical methods for Business and Economics (Gert Nieuwenhuis) chapter 18-22, except 19 and lecture slides for the course Statistics for premaster (2017).
Tilburg University / Marketing Management / Statistics for Premaster Statistical methods for Business and Economics by Gert NieuwenhuisSummary of all the material from the book Research methods for Business (Chapter 1 to 13, chapter 4) for the subject Business research techniques for Premaster. All slides of BRT are also summarized.
Tilburg University / Marketing Management / Business research techniques Research Methods for Business by Uma Sekaran, Roger BougieSummary of the book Statistical methods for Business and Economics (Gert Nieuwenhuis) chapter 5-19 and lecture slides for the course 'Statistics for premaster' (2017). Includes explanations in both English and Dutch. Excluded: 10.2 12.3 Chebyshev Hyperge...
Tilburg University / Marketing Management / Statistics for Premaster Statistical methods for Business and Economics by Gert NieuwenhuisSummary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.
Tilburg University / Marketing Management / Premaster for Marketing Consumer Behavior by Hoyer, Macinnis, PietersThis is a summery of the minor Influencing People at Erasmus University Rotterdam.
Erasmus Universiteit Rotterdam / Marketing Management / Minor Influencing PeopleHereby a summary of the articles of Research is Social Media. There are two articles missing (see index) and I also didn't do the optional onces!
Tilburg University / Marketing Management / Research in Social MediaHereby a extensive summary of Marketing Channel Management for the Marketing Management master at Tilburg University, teached by Prof. dr. I Geyskens.
Tilburg University / Marketing Management / Marketing Channel ManagementA very comprehensive summary of the colleges of Brand Management from school year 2017-2018. Een zeer uitgebreide samenvatting van de colleges van Brand Management van schooljaar 2017-2018.
Tilburg University / Marketing Management / Brand managementIn deze samenvatting wordt lecture 2 tot en met lecture 7 besproken. Ik heb gebruikt van verschillende kleuren om theorieën/modellen, onderzoeken, tentamen vragen en overige belangrijke dingen van elkaar te onderscheiden.
Tilburg University / Marketing Management / Marketing Communication