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Article summaries of the mandatory 28 articles. See the first pages for the literature list. Minor - Innovation and Entrepreneurship. University of Groningen. Course = Entrepreneurial Marketing.

Rijksuniversiteit Groningen / Bedrijfskunde / Entrepreneurial Marketing

Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to be....

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Crossing the Chasm

This assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This is the reflection assignment of the course Entrepreneurial marketing at the TU Eindhoven. It was graded with a 7.5.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This assignment I created during the course entrepreneurial marketing at the TU Eindhoven. It deals with a summary of the case, pros and cons of the console market, the guitar hero analogy, pricing, and distribution channel. It was graded with a 7.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summar...

TU Eindhoven / Innovation Management / New Product Marketing

This assignment we had to make during the course entrepreneurial marketing. It deals with a summary of the case, a SWOT analysis, how can they effectively communicate the X3 benefits to the consumer and to the professional market, and segmentation of the marke...

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of all interesting or important parts about the 6 lectures and 2 guest lecture of the course Data Analytics for Business Intelligence (1BM110). The lectures are based on the book: Fundamentals of Business Intelligence.

TU Eindhoven / Innovation Management / Data Analytics for Business Intelligence

Lecture slides

Samenvatting van alle verplichte artikelen van het vak 1JM06 Human Aspects of Innovation aan de TU/e: Cijfer voor het vak: 8 Artikelen: Amabile (1998): How to kill creativity De Drue, Nijstad and Baas (2010): Creativity in Individuals and Groups: Basic Princ...

TU Eindhoven / Innovation Management / Human Aspects of Innovation

This document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Samenvatting van alle verplichte artikelen voor het van 1ZM11 Marketing and Innovation aan de TU Eindhoven. Gegeven door prof. Nijssen en dr. Joosten in 2017. Cijfer voor het vak: 8 Artikelen: 2. Woodruff (1997). Customer value: the next source for competitiv...

TU Eindhoven / Innovation Management / Marketing and Innovation

Samenvatting van de colleges van het vak 1ZM70 Entrepreneurial Finance gegeven door dr. Dolmans aan de TU/e in 2016-2017. Uitgebreide samenvatting van het boek Venture Capital and the Finance of Innovation (2e editie). Lijst met definities Lijst met formules ...

TU Eindhoven / Innovation Management / Entrepreneurial Finance

Venture Capital and the Finance of Innovation

Samenvatting van alle verplichte artikelen van het vak 1ZM16 Management of Product Development aan de TU/e. Gegeven door prof. Langerak en dr. Alblas. Cijfer voor het vak: 8 Artikelen: 2. Woodruff (1997). Customer value: the next source for competitive advant...

TU Eindhoven / Innovation Management / Management of Product Development

Complete 33 page summary of al lectures of Business Intelligence (1BM65) given during Q3 2015-2016 at the Technical University Eindhoven: Includes summary of: - Lecture slides - Notes from lectures - Key practice exercises - 2 appendixes with further explanat...

TU Eindhoven / Innovation Management / Business Intelligence

Business Intelligence Basics

Samenvatting van het vak 1ZM90 - Open Innovation gegeven aan de TU Eindhoven tijdens het collegejaar 2017. De samenvatting heeft betrekking op alle collegeslides van dit vak en omvat grotendeels ook het boek "Open Innovation" van Henry Chesbrough.

TU Eindhoven / Innovation Management / Open Innovation

A summary of the Key tables and figures required for the exam of Technology Entrepreneurship (1ZM20) at the TU/e

TU Eindhoven / Innovation Management / Technology Entrepreneurship

New Venture Creation a framework for entrepreneurial start ups

1JM06 – Human Aspects of Innovation Summaries of the articles Including articles: - Thompson; Improving the creativity of organizational workgroups. - Amabile, T.; How to kill creativity: - Gevers and Demerouti; How supervisors reminders relate to subordina...

TU Eindhoven / Innovation Management / Human Aspects of Innovation

Samenvatting van alle colleges van het vak 1BM56 Business Intelligence van de TU/e. Cijfer voor het vak: 8

TU Eindhoven / Innovation Management / Business Intelligence

Summary of paper: Look before you leap: Market opportunity identification in emerging technology firms. Author: Gruber, MacMillan, Thompson. The paper is subject-matter of the course Entrepreneurial marketing. Course code: 1ZM75. University: Eindhoven Universi...

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of paper Hisrich, Rober D. (1992). The need for marketing in entrepreneurship. The Journal of Business & Industrial Marketing, pages 53 � 57. The paper is subject-matter of the course Entrepreneurial Marketing. Course code: 1ZM75. University: Eindhove...

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of Bakker & Demerouti's paper "The Job Demands-Resources model: state of the art � Bakker & Demerouti (2006)". Belongs to the course Performance Enhancement at Eindhoven University of Technology.

TU Eindhoven / Innovation Management / Performance enhancement

Summary of Paper Pearce: The future of leadership: Combining vertical and shared leadership to transform knowledge work (2004). Eindhoven University of Technology. Innovation management.

TU Eindhoven / Innovation Management / Managing teams and team performance

This is a summary of Schmidt et al's paper 'New product development decision making effectiveness'. This paper is subject to the course of Managing teams and team performance at Eindhoven University of Technology. Coursecode: 1JM30.

TU Eindhoven / Innovation Management / Managing teams and team performance

Complete summary of the course lecture slides of the TUe Technology Entrepreneurship course code 1ZM20. Enjoy studying. -ovd

TU Eindhoven / Innovation Management / Technology Entrepreneurship

Lecture slides

Complete summary of the course lecture slides of the TUe Multivariate Statistics course code 1ZM31. Enjoy studying. -ovd

TU Eindhoven / Innovation Management / Multivariate Statistics